As the festive season draws near, shoppers across the UK are gearing up for the annual rush to secure their favourite Christmas treats. Among the most popular seasonal snacks are the iconic Quality Street tubs, cherished for their mix of chocolates, toffees, and fruit cremés. Morrisons, one of the UK’s leading supermarket chains, currently offers a compelling deal on these tubs, catching the attention of chocolate lovers nationwide.
This article explores everything UK consumers need to know about the latest Morrisons Quality Street tubs deal in 2025. From pricing and tub sizes to customer feedback and expert insights, it provides a thorough, well-rounded view. The article also examines recent changes in the product, market trends impacting quality and pricing, and how Morrisons’ deal compares with competitors. The aim is to offer readers a focused, engaging, and trustworthy overview suitable for UK audiences, particularly those planning to purchase this festive favourite.
Morrisons Quality Street Tubs Deal 2025 Overview
Morrisons is currently running a promotion on several popular chocolate tubs, including Quality Street. One headline-grabbing offer allows shoppers to get two chocolate tubs, including Quality Street, for just £9. This deal includes a 550g tub size, which represents a recent size reduction from previous years. The promotion extends to other branded tubs like Celebrations, Cadbury Heroes, and Cadbury Roses, making it a popular choice for households stocking up for the holidays.
Normally, a single 550g Quality Street tub is priced around £6 to £7 at Morrisons and other major supermarkets. The “two for £9” offer therefore provides significant savings, approximately 36%, compared to normal retail prices. However, it is worth noting that this deal is often time-limited, urging customers to act swiftly to benefit from the reduced pricing before it expires.
Size and Price Changes: What You Need to Know
In recent years, the size of Quality Street tubs has gradually decreased. In 2025, the standard tub weighs 550 grams, down from 600 grams and 780 grams in prior years. Nestlé, the manufacturer behind Quality Street, attributes these reductions to rising production and ingredient costs. This resizing trend, combined with price adjustments, has sparked discussions among consumers regarding value for money and product quality.
While Morrisons and Sainsbury’s list the 550g tubs at about £7, Tesco offers slightly varied pricing—with occasional discounts such as Clubcard offers bringing prices down to around £5 for similar products. Morrisons does offer a larger 750g tub version, retailing at about £13, though this is less commonly included in promotional offers.
Customer Experience and Quality Perceptions
Despite the attractive deals, public sentiment around Quality Street tubs in 2025 is mixed. A significant number of customers across the UK have expressed disappointment over diminished chocolate quality and packaging changes. Some consumers report finding unwrapped or damaged chocolates in tubs, dull paper wrappings replacing colourful foil, and a perceived decline in taste and freshness of classic favourites like the Strawberry Delight and the Purple One.
Customer reviews often lament the smaller size of individual sweets and a shift in ingredients, such as the introduction of palm oil and corn syrups, which some feel degrade the flavour and texture. Such feedback highlights an ongoing tension between cost-cutting measures employed by manufacturers and the expectations of traditional Quality Street buyers.
Morrisons and Market Position
Morrisons positions itself competitively in the seasonal confectionery market by offering bulk deals and loyalty programme discounts. The retailer’s More Card can further reduce prices, making chocolate tubs more accessible during the holiday season.
Comparisons with other big supermarket chains like Tesco, Asda, Aldi, and Sainsbury’s suggest Morrisons is in line with market pricing, balancing affordability and festive appeal. Its inclusion of well-known brands alongside exclusive deals reinforces its appeal to shoppers aiming to maximise festive cheer without overspending.
Expert and Industry Insights
Industry analysts point out that reduced tub sizes and wrapper changes reflect broader challenges faced by confectionery manufacturers in the UK. Increasing costs of cocoa, sugar, and packaging, combined with consumer demands for ethical sourcing and environmental sustainability, have reshaped product formulations.
Nestlé’s move to recyclable paper wrappers on Quality Street tubs is part of a wider sustainability initiative. However, any shifts in recipe or packaging that affect taste and experience risk alienating loyal customers. Retailers like Morrisons play a crucial role by leveraging promotions to maintain sales volumes while consumer preferences evolve.
Preparing for the Festive Season: Tips for Shoppers
For UK shoppers planning their Christmas purchases, the Morrisons Quality Street tubs deal offers a timely opportunity to buy popular seasonal treats at a discount. To make the most of such deals, customers should:
- Check for membership benefits, such as the Morrisons More Card, which could further reduce the purchase price.
- Compare prices across supermarkets as variations may exist in tub size, price, and promotional offers.
- Examine the packaging and expiry dates to avoid issues with product freshness and quality.
- Consider purchasing earlier in the season to avoid missing time-limited offers.
By understanding the market context and recent product changes, shoppers can make informed choices that balance budget, enjoyment, and festive gifting needs.
FAQ: Morrisons Quality Street Tubs Deal
Q1: What is the current Morrisons deal for Quality Street tubs?
Morrisons offers two chocolate tubs, including Quality Street 550g tubs, for £9. This deal covers other brands like Celebrations and Cadbury Heroes as well. It’s a limited-time promotion.
Q2: Has the size of Quality Street tubs changed recently?
Yes, the standard tub size decreased from 600g to 550g in 2025, continuing a trend of reduced sizes due to increased production costs.
Q3: Are there any quality concerns with Quality Street chocolates?
Some customers have reported issues with unwrapped sweets, dull wrappers, and changes in taste in 2025. This feedback has been widely shared on social media and review sites.
Q4: How does Morrisons’ price compare to other supermarkets?
Morrisons prices the 550g tubs around £6-£7, similar to Sainsbury’s. Tesco sometimes offers discounts via Clubcard, occasionally making their tubs cheaper.
Q5: Are there environmental improvements in Quality Street packaging?
Yes, Nestlé has introduced recyclable paper wrappers for the tubs in efforts to reduce plastic use and improve sustainability.
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