Molly-Mae Hague is best known for finishing as runner‑up on Love Island UK 2019 and then transforming that exposure into a lasting career as one of the UK’s most influential social media personalities. Since leaving the villa, she has taken on roles such as Creative Director at online fashion giant PrettyLittleThing, launched multiple brands and grown an audience of millions across Instagram, YouTube and other platforms. Readers will learn about her early life in Hertfordshire, her Love Island journey, her relationship and family timeline with boxer Tommy Fury, her estimated net worth and business ventures, and the documentary and media projects that chart her rise. The article also breaks down what Molly-Mae does day‑to‑day, how fans can follow or meet her at events, what to expect from her content and brand drops, and answers common questions on money, work and personal life.
Early life and background
Molly-Mae Hague was born on 26 May 1999 in Stevenage, Hertfordshire, and grew up in the nearby town of Hitchin in England. She is the daughter of Debbie Gordon and Stephen Hague, both of whom worked in the police, and she has an older sister, Zoe. Molly-Mae attended The Priory School in Hitchin, where she became interested in modelling and pageants while still a teenager.
Before reality TV, she built early confidence and a small profile by competing in beauty contests, winning titles such as Miss Teen Hertfordshire in 2015 and World Teen Supermodel UK in 2016. Around age 16 she also created a YouTube channel sharing beauty and lifestyle content, which gave her initial experience in building an audience and working with social media on a regular schedule. These early steps laid the groundwork for her later success as an influencer, as she already understood basic content creation and self‑branding.
Love Island fame
Molly-Mae entered the fifth series of ITV2’s Love Island in 2019 as a bombshell contestant and quickly became one of the most prominent personalities that season. She coupled up with professional boxer Tommy Fury, and the pair became favourites with viewers, eventually finishing the show as runners‑up rather than winners.
The exposure from Love Island dramatically increased her social media following, pushing her Instagram audience into the millions within months of leaving the villa. This surge allowed her to negotiate high‑value brand deals almost immediately, including fashion, beauty and sponsorship collaborations, and positioned her as one of the most commercially successful alumni from the franchise. The stable relationship storyline with Tommy in the villa also became a key part of her public persona and long‑term brand narrative.
Career as influencer and creator
After Love Island, Molly-Mae focused on Instagram, YouTube and brand partnerships as her primary career. She posts outfit inspiration, beauty routines, travel content and behind‑the‑scenes glimpses of her family life, amassing highly engaged followers who drive strong conversion for sponsored content. Reports suggest she can be paid in the region of tens of thousands of pounds for a single high‑profile sponsored post, reflecting her commercial value to brands.
Her YouTube channel, which predates Love Island, continued to grow with vlogs, Q&As and product launches, often attracting hundreds of thousands of views per video. Beyond social media, she has appeared in interviews, podcasts and magazine features, and has taken part in wider campaigns exploring influencer culture and the business of social media. A Prime Video documentary has also been produced to cover her life and career, highlighting the scale of public interest in her influence.
Business ventures and brands
Molly-Mae has built several direct‑to‑consumer brands that sit alongside her role as an influencer. Her most widely known venture is Filter by Molly-Mae, a self‑tanning and body‑care line sold online and through selected retailers, which has reported seven‑figure sales over multiple years. She later launched fashion label Maebe, a clothing brand aiming to reflect her neutral, minimal style and Instagram aesthetic.
In August 2021 she was appointed Creative Director of PrettyLittleThing in the UK and Europe, in addition to fronting multiple collaborations with the fast‑fashion retailer. Media and business outlets have reported that her first major PrettyLittleThing deal was worth around £500,000 to £1 million, and that subsequent work as creative director brought her a substantial annual income. She has also authored a memoir, “Becoming Molly-Mae”, which offers her perspective on fame, business and personal life.
Net worth and income streams
Various financial publications estimate Molly-Mae’s net worth at around £6 million or more as of 2025, reflecting income from brands, partnerships and media work. Company filings and media analysis suggest she has consistently generated multi‑million‑pound earnings in recent years, with one report indicating earnings in the low‑millions range in a single year from her business activity.
Her income streams include profits from Filter by Molly-Mae and Maebe, fees as a former Creative Director and collaborator for PrettyLittleThing, sponsored posts on social media, and payments from documentaries and other media projects. Real‑estate holdings, including a high‑value home in Cheshire, add to her asset base and long‑term wealth profile. This diversified structure is often cited as a case study in turning reality TV exposure into a sustained business career.
Personal life, Tommy Fury and family
Molly-Mae’s relationship with Tommy Fury began in the Love Island villa in 2019, and the couple remained together after the show, becoming one of the most followed Love Island pairings. In January 2023 they welcomed a daughter, Bambi, after announcing the pregnancy publicly in late 2022. The baby’s Disney‑inspired name became widely discussed online and in UK media coverage.
The pair announced their engagement in mid‑2023, with photos shared from a proposal trip that quickly went viral among fans. In 2024, reports emerged that the couple had separated after around five years together, with social media and entertainment outlets analysing the relationship and speculating on reconciliation. Their evolving status continues to attract significant interest, contributing to ongoing coverage of Molly-Mae’s personal life as part of her public image.
Media image and cultural impact
Molly-Mae is often described as a symbol of the modern UK influencer economy, where a single reality TV appearance can lead to long‑term social and financial opportunities. Commentators note that her carefully curated neutral aesthetic, highly controlled brand partnerships and emphasis on family life have helped differentiate her from more controversy‑driven personalities. She has also faced criticism and scrutiny, including debates about the ethics of fast fashion, wealth comments and the pressures of online visibility.
At the same time, her story is frequently used in media and business analysis to illustrate how young creators can build empires through audience trust, storytelling and consistent content. Her Prime Video project and high‑profile interviews reinforce her status as one of Gen Z’s most recognisable UK influencers, with influence extending beyond Love Island fandom into mainstream celebrity culture.
Practical information and planning
Fans looking to engage with Molly-Mae’s world mostly do so online, as she does not operate a public theme park or visitor attraction. Instead, practical planning focuses on accessing her content, shopping her brands and occasionally attending public events or signings, which are usually announced via social media and brand channels. Followers should monitor her Instagram stories, YouTube community posts and official brand accounts for any details on pop‑ups, meet‑and‑greets or launch parties in UK cities.
Typical “opening hours” in this context relate to online stores for Filter by Molly-Mae and Maebe, which operate 24/7 for orders through their websites, while customer service teams generally respond during standard UK business hours on weekdays. Product prices vary by item; self‑tan products tend to sit in the mid‑market price bracket compared with competing tanning brands, while clothing from Maebe and collaborations with PrettyLittleThing are usually positioned at affordable fast‑fashion or accessible‑luxury levels. Shipping options, returns policies and stockist locations are listed on each brand’s official site, which buyers should check before ordering.
For those wanting to “get there” in a broader sense—meaning following her work—key steps include subscribing to her YouTube channel, following her on Instagram and signing up for brand newsletters that announce new drops or collection release dates. Fans can expect regular lifestyle vlogs, product announcements, discount codes and glimpses of her home and family life, often framed through polished, neutral‑toned visuals. Helpful tips for followers include turning on post notifications for major launches, checking authenticity of giveaway posts to avoid scams, and buying quickly during big drops as popular sizes can sell out fast.
Recent projects and timely updates
In early 2025, Molly-Mae’s profile has been boosted by coverage of a Prime Video documentary exploring her life, work and personal challenges behind the curated social feeds. Articles discussing the project describe how it addresses topics like break‑up rumours, business pressures and maintaining authenticity with a large audience. The documentary reflects a wider trend of long‑form content humanising influencers and showing the business mechanics behind their brands.
Business press and influencer‑marketing platforms continue to profile her as an example of a creator who has moved from pure sponsorship into multi‑brand ownership and executive roles. Financial pieces estimate that her net worth and brand revenues have continued to grow into the mid‑2020s as she diversifies product categories and expands internationally. Any changes in her relationship status or family life also tend to spark new waves of coverage and search interest, keeping her firmly in UK celebrity and business conversation.
Molly-Mae brand snapshot
| Aspect | Key details |
| Full name | Molly-Mae Hague |
| Date of birth | 26 May 1999 |
| Birthplace | Stevenage, Hertfordshire, England |
| Main claim to fame | Love Island UK 2019 runner‑up |
| Signature businesses | Filter by Molly-Mae (self‑tan), Maebe (fashion) |
| Major corporate role | Former PrettyLittleThing Creative Director |
| Estimated net worth (2025) | Around £6 million range |
| Partner history | Long‑term relationship with boxer Tommy Fury, one daughter, Bambi |
| Child | Bambi, born January 2023 |
Frequently Asked Questions
Who is Molly-Mae Hague?
Molly-Mae Hague is a British social media influencer, entrepreneur and former Love Island UK contestant who has built a multi‑brand business across fashion and beauty. She is widely recognised as one of the most commercially successful alumni of the series.
How old is Molly-Mae?
Molly-Mae was born on 26 May 1999, which makes her in her mid‑twenties as of 2025. She grew up in Hitchin, Hertfordshire, after being born in Stevenage.
How did Molly-Mae become famous?
She became a household name in the UK after joining Love Island’s fifth series in 2019 and reaching the final with Tommy Fury. Her social media following exploded after the show, enabling brand deals and business ventures.
What businesses does Molly-Mae own?
Molly-Mae owns or leads several brands, notably her tanning and body‑care line Filter by Molly-Mae and fashion brand Maebe. She has also worked closely with PrettyLittleThing, including a period as Creative Director.
What is Molly-Mae’s net worth?
Multiple business and finance sources estimate her net worth at around £6 million in the mid‑2020s, though exact figures vary. These estimates factor in brand revenues, property and ongoing sponsorship income.
Are Molly-Mae and Tommy Fury still together?
Molly-Mae and Tommy Fury have had a long, high‑profile relationship since Love Island, welcoming a daughter in January 2023 and becoming engaged in 2023. Later reports indicated a separation, with ongoing speculation in 2024–2025 about the future of their relationship.
When was Molly-Mae’s baby born and what is her name?
Her daughter, Bambi, was born in January 2023 after Molly-Mae announced her pregnancy in 2022. The couple publicly revealed the baby’s name shortly after birth, attracting widespread commentary.
What is Filter by Molly-Mae?
Filter by Molly-Mae is her self‑tanning and body‑care brand, offering products like tanning mousses and related accessories. The brand has reported strong sales and is a major pillar of her business income.
Where does Molly-Mae live?
Media reports have detailed that Molly-Mae has lived in a high‑value property in Cheshire, reflecting her financial success. Exact address details are not publicly shared for privacy and security reasons.
How much does Molly-Mae earn per Instagram post?
Estimates from influencer‑marketing and business outlets suggest she can command around five‑figure sums per sponsored post, reflecting her reach and engagement. Actual fees depend on campaign length, exclusivity and deliverables.
Has Molly-Mae written a book?
Yes, she has released an autobiography titled “Becoming Molly-Mae”, which covers her childhood, Love Island experience and journey into business. It also touches on topics like self‑confidence, online criticism and brand building.
Is Molly-Mae still involved with PrettyLittleThing?
She previously held the title of Creative Director at PrettyLittleThing while fronting multiple collections. Over time, her role has evolved alongside her own brands, and current involvement typically takes the form of collaborations and campaigns rather than a day‑to‑day executive post.
What is Molly-Mae’s documentary about?
A Prime Video documentary focuses on her rise from Love Island contestant to multi‑brand entrepreneur and widely followed influencer. It explores both the upsides of fame and the personal and professional pressures behind the scenes.
How can fans keep up with Molly-Mae’s latest news?
Fans can follow Molly-Mae on Instagram and YouTube and keep an eye on UK entertainment and lifestyle news outlets that frequently cover her. Business and finance publications also report on major developments in her companies and net worth.
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