Molly Mae: From Love Island Star To Multi‑Million Fashion Mogul

Who is Molly Mae?

Molly‑Mae Hague was born on 26 May 1999 in Hertfordshire, England, and rose to prominence on the fifth series of ITV2’s Love Island in 2019, where she finished as runner‑up with professional boxer Tommy Fury. Before fame she worked as a social‑media‑savvy teen posting fashion and beauty content online, but Love Island rapidly grew her Instagram following from under 200,000 to several million, giving her the platform to build a business career.

Today, Molly‑Mae is known as an influencer, entrepreneur and former creative director of fast‑fashion brand PrettyLittleThing, as well as founder of tanning line Filter by Molly‑Mae and fashion label Maebe. She lives in a luxury home in Cheshire and is widely described as one of the most financially successful Love Island alumni, with multiple revenue streams from brands, products and media projects.

Early life and background

Molly‑Mae grew up in Hertfordshire, where she attended local schools and started sharing outfit pictures and beauty looks on social media as a teenager. Her early content, including YouTube and Instagram posts, focused on high‑street fashion hauls and affordable beauty, helping her build an audience before reality TV.

By her late teens she was working as an influencer and model, using collaborations and sponsored posts to supplement her income. This experience with content creation and self‑promotion meant she entered Love Island with an existing understanding of how social media and branding worked, which she later scaled dramatically after the show.

Love Island 2019 journey

Molly‑Mae entered Love Island season 5 as a “bombshell” on Day 4 in June 2019 rather than an original cast member. She quickly coupled up with Tommy Fury, younger brother of heavyweight boxer Tyson Fury, and the pair became one of the villa’s strongest long‑term couples.

Throughout the series, their relationship storyline – from dates to challenges and family visits – made them fan favourites and secured extensive screen time. When the series ended in late July 2019, Molly‑Mae and Tommy finished as runners‑up, but her social media following and commercial appeal arguably rivalled or surpassed the winners.

Impact of Love Island fame

During her time in the villa, Molly‑Mae’s Instagram following reportedly jumped from around 160,000 to close to three million, turning her into a sought‑after influencer overnight. Brands quickly approached her with endorsements, appearances and fashion collaborations, recognising the spending power of her largely young, female audience.

Molly‑Mae leveraged this momentum strategically, choosing high‑profile partnerships and keeping control of her personal brand, rather than accepting every offer. This selective approach helped her shift from “reality star” into a more long‑term position as a lifestyle and fashion authority.

Career after Love Island

After leaving the villa in 2019, Molly‑Mae signed a widely reported £500,000 deal with online fashion retailer PrettyLittleThing, initially as a brand ambassador and collaborator. She released clothing collections under her name, often featuring neutral colours, loungewear and occasionwear that matched her personal style and performed strongly with fans.

Beyond PrettyLittleThing, she also partnered with brands such as Beauty Works for hair extensions and worked with big names in beauty and lifestyle, contributing to rapid earnings growth. By 2022 she had been described as the most financially successful Love Island contestant to date, with annual corporate earnings worth several million pounds across her companies.

PrettyLittleThing creative director

In August 2021, at just 22 years old, Molly‑Mae was appointed creative director of PrettyLittleThing, moving beyond a typical influencer role into a leadership position. The role included overseeing campaigns, curating collections, and influencing the brand’s aesthetic, while fronting major launches and events.

Her appointment drew significant media attention because few reality TV alumni step into senior fashion roles so quickly. She later stepped back from the creative director position around 2023, explaining that motherhood and her own businesses were her main priorities, although she continued to collaborate with the brand.

Business ventures and brands

Molly‑Mae has built several personal brands that sit alongside her collaborations, giving her more control over product and profit. Her best‑known ventures include Filter by Molly‑Mae, a tanning and body‑care line, and Maebe, a fashion brand launched in 2024.

Filter offers self‑tan mousses, lotions and related products, with some reports valuing the brand at around £1 million based on sales and company filings. Maebe taps into her signature minimalist, neutral style, selling clothing and accessories through online channels and heavily promoted on her social platforms.

Revenue streams and income

Molly‑Mae’s income comes from a mix of brand ownership, sponsorships and media projects. She earns from sales of Filter and Maebe products, high‑value brand deals with companies like PrettyLittleThing and L’Oréal, and sponsored social media posts reportedly worth around five figures each.

Additional revenue includes book sales – she has released an autobiography‑style book – and fees from appearances, collaborations and her own Amazon/Prime Video documentary “Molly‑Mae: Behind It All,” released in 2025. Corporate filings show large corporation tax payments through MMH Group Holdings Ltd and related entities, indicating multi‑million‑pound profits across her businesses.

Molly Mae net worth in 2025

Estimates in 2025 typically place Molly‑Mae Hague’s net worth at around £6 million, sometimes slightly higher when including brand valuations and long‑term contracts. This figure makes her one of the wealthiest UK reality TV alumni of her era, especially considering she is still in her mid‑twenties.

Her net worth reflects not only influencer earnings but also equity in her own brands and ongoing partnerships. As her products and documentary projects mature, this figure could continue to rise, particularly if Maebe and Filter remain strong performers in crowded fashion and beauty markets.

Relationship with Tommy Fury

Molly‑Mae met professional boxer Tommy Fury on Love Island in 2019, and the pair continued their relationship outside the villa, becoming one of the show’s most followed couples. They moved into various properties together before settling in a £4 million home in Cheshire, often nicknamed “Molly Maison” on her social channels.

The couple welcomed their first child, a daughter, on 23 January 2023 and later revealed her name as Bambi, inspired by the classic Disney character. In July 2023, Tommy proposed during a romantic trip, and the couple announced their engagement online with a video that went viral among fans.

Breakup and reconciliation

In August 2024, Molly‑Mae publicly confirmed that she and Tommy had ended their engagement, sharing that they would continue to co‑parent Bambi. Media coverage highlighted the emotional impact of the split, with both parties issuing statements and continuing to appear in the public eye separately.

By May 2025, reports indicated that Molly‑Mae and Tommy had reconciled after being seen together on holiday and at family events, with timelines confirming they had decided to give their relationship another chance. Their on‑off status remains a frequent topic of celebrity news and fan speculation.

Where does Molly Mae live?

Molly‑Mae is based in the North West of England and is closely associated with a modern, high‑spec property in Cheshire often valued at around £4 million. The house features security gates, multiple bedrooms, and a custom‑designed interior that she has showcased on social media through “home” accounts dedicated to décor and renovation.

She previously lived in Manchester apartments before upgrading to the detached Cheshire mansion she now owns in her own name, according to property and company reports. The move reflected her rapidly increasing earnings and desire for a family‑friendly base close to both Manchester and training bases used by Tommy Fury.

Molly‑Mae runs one of the largest Instagram accounts among UK reality alumni, with a following in the multi‑million range as of 2025. Her content focuses on outfits, behind‑the‑scenes business updates, motherhood, travel and home décor, often driving immediate interest in items she wears or promotes.

Alongside Instagram, she has maintained a YouTube channel where she uploads vlogs, Q&As and brand‑related content, further strengthening her personal connection with followers. She also operates separate accounts for her home and brands, including Maebe and Filter, turning her social media into a network of interlinked platforms.

Controversies and criticism

Molly‑Mae has faced public criticism, most notably over comments made during a December 2021 appearance on the podcast “The Diary of a CEO.” In the interview, she discussed wealth and opportunity, including a phrase about everyone having “the same 24 hours in a day,” which many commentators described as insensitive to structural inequality.

These remarks sparked widespread debate online, with some calling for her to step down from her PrettyLittleThing role and others defending her as inexperienced rather than malicious. She later issued clarifications and expressed regret at the wording, acknowledging the backlash while continuing her business career.

Fast fashion and influencer culture

Because of her close ties to fast‑fashion brands, Molly‑Mae has also been drawn into broader criticism of sustainability and working conditions in the industry. Commentators have questioned how influencers balance promoting affordable clothing with concerns about the environmental and social impact of high‑volume production.

Molly‑Mae’s role as creative director and face of major campaigns made her a focal point for these discussions, even when issues related to the brand long pre‑dated her involvement. She has highlighted her focus on design and customer experience, though detailed responses to ethical criticisms are less prominent in her public content.

What is Molly Mae doing now?

In 2025, Molly‑Mae continues to run her fashion and beauty brands, front campaigns and produce content for millions of followers. She remains the founder of Maebe and Filter, frequently promoting new drops and limited collections, while balancing business with motherhood and her renewed relationship with Tommy Fury.

She is also the subject of a Prime Video documentary, “Molly‑Mae: Behind It All,” which explores her journey from Love Island contestant to entrepreneur and public figure. The documentary and related press appearances have reinforced her image as a case study in turning reality TV exposure into a long‑term career.

Practical information and planning

People interested in Molly‑Mae’s world typically engage through her digital platforms and products rather than physical locations or events. However, there are several practical touchpoints for fans and customers who want to follow or buy from her brands.

Opening hours/dates:
- Online stores for Maebe and Filter by Molly‑Mae operate 24/7 via their websites and linked social channels.
- Product launches and restocks are usually announced in advance on Instagram Stories and posts.
Prices/costs:
- Filter tanning products are typically priced in an affordable mid‑range bracket within the UK tanning market, with individual items commonly around the tens of pounds rather than luxury price points.
- Maebe fashion pieces sit in a fast‑fashion to mid‑market range, designed to be accessible to her audience while reflecting current trends.
How to get there (transport):
- As the brands operate online, customers access them through their websites and social channels rather than visiting physical stores.
- Shipping options generally cover the UK and selected international destinations, with standard and express delivery tiers available at checkout.
What to expect:
- Expect strong emphasis on neutral colours, fitted silhouettes, loungewear and occasion pieces that reflect Molly‑Mae’s personal style, alongside bronzed, glowy beauty aesthetics.
- Social feeds offer styling ideas, behind‑the‑scenes looks at campaigns, and regular appearances from her family life with Bambi and Tommy.
Tips for “visitors”:
- For product drops, enable notifications on her and her brands’ Instagram accounts to avoid missing limited releases.
- Check size guides, ingredients lists and return policies on each brand’s website, as these vary between fashion and beauty items.

Seasonal and timely updates

Molly‑Mae’s content and business activity often reflect the fashion calendar, with seasonal drops for summer holidays, autumn loungewear and party‑season outfits. Filter launches may coincide with periods when tanning products are more in demand, such as pre‑summer or before peak holiday seasons.

Her public life is also tied to Tommy Fury’s boxing schedule, meaning big fights can trigger coordinated content, travel and brand exposure around major events. Additionally, relationship milestones, Bambi’s birthdays and media releases such as the 2025 documentary create timely spikes in search and social interest.

Molly Mae facts at a glance

Aspect	Key details (2025)
Full name	Molly‑Mae Hague
Date of birth	26 May 1999
Nationality	British (English)
Known for	Love Island 2019 runner‑up, influencer, entrepreneur
Major brands	Filter by Molly‑Mae, Maebe, PrettyLittleThing (former creative director)
Partner	Tommy Fury (on‑off; reconciled 2025)
Child	Daughter named Bambi, born 23 January 2023
Home base	£4m mansion in Cheshire, England
Net worth estimate	Around £6 million in 2025
Documentary	“Molly‑Mae: Behind It All” (Prime Video)

Frequently Asked Questions

Who is Molly Mae and why is she famous?
Molly‑Mae Hague is a British influencer and entrepreneur who became famous after appearing on Love Island 2019, where she finished as runner‑up with Tommy Fury. She has since built a multi‑million‑pound career through fashion and beauty collaborations, her own brands and high‑profile social media content.

How old is Molly Mae in 2025?
Molly‑Mae was born on 26 May 1999, which makes her 26 years old in 2025. She achieved roles like creative director of PrettyLittleThing and founder of multiple brands in her early twenties.

What is Molly Mae’s net worth?
Most 2025 estimates place Molly‑Mae Hague’s net worth at around £6 million, with some sources giving a slightly wider band of £6–7 million. This valuation reflects earnings from her companies, brand partnerships, sponsored posts and media projects.

What brands does Molly Mae own?
Molly‑Mae owns the tanning and body‑care line Filter by Molly‑Mae and the fashion label Maebe. She previously held a senior creative role at PrettyLittleThing and continues to collaborate with major beauty and fashion brands.

What is Molly Mae’s company called?
Her business interests are often structured through entities such as MMH Group Holdings Ltd and related companies in the UK, which manage brand income and endorsements. These companies have reported significant corporation tax payments, indicating multi‑million‑pound annual profits.

What happened between Molly Mae and Tommy Fury?
Molly‑Mae and Tommy met on Love Island in 2019, had a daughter in January 2023, and got engaged in July 2023. They announced a split in August 2024, but reports in 2025 confirmed they had reconciled and were together again.

What is Molly Mae’s daughter called?
Their daughter is named Bambi, and she was born on 23 January 2023. Molly‑Mae has often shared updates about Bambi’s milestones, birthdays and family life on social media.

Where does Molly Mae live now?
Molly‑Mae lives in a large detached property in Cheshire, often reported to be worth around £4 million. The home features luxury interiors she documents on a dedicated home account, and it serves as her base for family life and content creation.

What is Molly Mae’s job now?
In 2025, Molly‑Mae works as an influencer, entrepreneur and brand founder, running Maebe and Filter while maintaining high‑value brand partnerships. She also stars in the documentary “Molly‑Mae: Behind It All,” further reinforcing her role as a media personality.

Why was Molly Mae criticised for the “24 hours” comment?
She was criticised after a podcast interview in December 2021 where she discussed success and said everyone has the same 24 hours, which many felt ignored structural inequalities and privilege. The comments were labelled “tone deaf,” leading to calls for accountability and sparking a wider debate about influencer attitudes to wealth.

Was Molly Mae really creative director of PrettyLittleThing?
Yes, she was appointed creative director of PrettyLittleThing in August 2021 at the age of 22, after previously serving as a brand ambassador. She later stepped back from the role around 2023 to prioritise motherhood and her own brands, while still working with the company.

How does Molly Mae make her money?
Her income comes from product sales through Filter and Maebe, high‑value brand deals with fashion and beauty companies, and sponsored social media posts. Additional earnings arise from book sales, documentary projects and other media appearances.

Is Molly Mae the richest Love Island contestant?
Multiple reports label her as one of, if not the, most successful and wealthiest Love Island alumni, based on net worth and annual business earnings. Exact rankings vary, but her multi‑brand portfolio and seven‑figure deals place her at the top tier of ex‑Islanders.

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