Tesco Clubcard Challenges are a new, AI-driven loyalty initiative that lets Clubcard members earn up to £50 in bonus points by completing personalized spending challenges over a six-week period. These challenges are tailored to each shopper’s habits and preferences, encouraging targeted purchases and engagement with the Tesco app. The scheme is available to millions of Clubcard holders, with rewards delivered at the end of each campaign. This guide covers everything you need to know about how Clubcard Challenges work, eligibility, rewards, and tips for maximizing your points.
What Are Tesco Clubcard Challenges?
Tesco Clubcard Challenges invite members to complete up to 10 personalized challenges in a six-week campaign, each offering bonus Clubcard points for hitting specific spending targets. The challenges are powered by AI, which analyzes your shopping history to create relevant tasks, such as spending on certain products or categories. Members can choose which challenges to accept and complete, giving flexibility and control over participation.
Each campaign is designed to increase engagement and reward incremental spending, with rewards up to £50 in Clubcard points. These points can be doubled to £100 when redeemed with Tesco’s Reward Partners, including brands like PizzaExpress, Disney+, and Hotels.com. The challenges are promoted through the Tesco app and email, making it easy to track progress and receive notifications.
How Clubcard Challenges Work
Clubcard Challenges are rolled out in campaigns, typically lasting six weeks. Eligible members receive up to 20 personalized challenges via the Tesco app or email, from which they can select up to 10 to complete. Each challenge sets a specific spending goal—such as “Spend £20 on summer BBQ items” or “Buy £10 worth of plant-based meals”—and rewards points based on the amount spent. Points are credited after the campaign ends, encouraging members to stay engaged throughout.
The AI system ensures challenges are relevant and achievable, increasing the likelihood of success. For example, if you regularly buy cheese, you might be offered a challenge to spend more on Pilgrims Choice Cheese. If you shop for fresh produce, your challenges may focus on fruit and vegetables. This personalization makes the experience more rewarding and less generic than traditional loyalty offers.
Eligibility and Participation
Clubcard Challenges are currently available to millions of Tesco Clubcard holders, with invitations sent via email or app notifications. Not every member receives challenges in every campaign; invitations are based on shopping activity and digital engagement. To participate, you must have a Clubcard and be opted in to marketing communications. Challenges are managed through the Tesco Grocery and Clubcard app, where you can select, track, and complete your chosen tasks.
If you don’t see challenges in your account, it may mean you weren’t selected for that campaign. Tesco periodically refreshes the list of eligible members, so you may receive invitations in future rounds. Members in Clubcard Groups are not eligible for personalized challenges, as these are designed for individual participation.
Rewards and Redemption
Completing Clubcard Challenges can earn up to £50 in bonus Clubcard points per campaign. These points are credited to your account after the six-week period ends. If you redeem your points with Tesco’s Reward Partners, the value is doubled to £100, making it a highly attractive incentive. For example, 5,000 Clubcard points can be used as £50 in-store or £100 with partners.
Points earned through challenges are subject to the same rules as regular Clubcard points. They can be used for groceries, fuel, or partner rewards, and must be redeemed within their validity period. Tesco occasionally runs themed campaigns, such as Christmas or summer challenges, offering extra rewards or unique tasks.
Practical Information and Planning
Opening Dates and Campaign Periods
Clubcard Challenges are typically run in six-week cycles, with campaigns launched several times a year. Recent campaigns have started in May, July, and January, but dates vary by year. Eligible members are notified via the Tesco app or email before each campaign begins.
Costs and Value
There are no direct costs to participate in Clubcard Challenges. The only requirement is spending on eligible products to meet challenge targets. The maximum potential reward is £50 in Clubcard points per campaign, with the option to double that value by redeeming with Reward Partners.
How to Participate
- Download the Tesco Grocery and Clubcard app (iOS or Android).
- Ensure your Clubcard is linked and you are opted in to marketing.
- Check for challenge notifications in the app or your email.
- Select up to 10 challenges to complete.
- Shop as usual, scanning your Clubcard at checkout to qualify.
- Track progress and earn points at the end of the campaign.
What to Expect
Participants can expect a mix of challenges tailored to their shopping habits. The app provides real-time updates on progress, and support is available if points do not appear as expected. Most issues can be resolved by updating the app, clearing the cache, or contacting Tesco’s helpline.
Tips for Visitors
- Keep your app updated for the latest features and notifications.
- Check your account regularly for new challenges.
- Use your Clubcard at checkout to ensure rewards are credited.
- Redeem points with Reward Partners to maximize value.
Seasonal and Themed Campaigns
Tesco often aligns Clubcard Challenges with major events and seasons, such as Christmas, summer BBQs, or back-to-school shopping. These themed campaigns offer extra rewards and unique challenges, encouraging members to try new products or shop more frequently. For example, a Christmas campaign might offer challenges related to festive foods or gifts, while a summer campaign could focus on outdoor entertaining or travel essentials.
Frequently Asked Questions
What are Tesco Clubcard Challenges?
Tesco Clubcard Challenges are personalized spending tasks that reward members with bonus Clubcard points for completing specific shopping goals over a six-week period.
Who is eligible for Clubcard Challenges?
Eligibility is based on shopping activity and digital engagement. Invitations are sent to selected Clubcard holders via the app or email.
How many challenges can I complete?
You can choose up to 10 challenges from a list of up to 20 personalized offers per campaign.
How much can I earn?
You can earn up to £50 in Clubcard points per campaign, with the potential to double that value by redeeming with Reward Partners.
How do I participate?
Download the Tesco Grocery and Clubcard app, link your Clubcard, and accept challenge invitations when they appear.
When do Clubcard Challenges run?
Campaigns typically last six weeks and are launched several times a year, with dates announced in advance.
Can I join if I’m in a Clubcard Group?
No, Clubcard Groups are not eligible for personalized challenges, which are designed for individual participation.
How are challenges personalized?
AI analyzes your shopping history to create relevant tasks, such as spending on products or categories you frequently buy.
How are points credited?
Points are credited at the end of the campaign period, after all challenges are completed.
What if my points don’t show up?
Ensure your app is updated, clear the cache, or contact Tesco’s helpline for assistance.
Can I redeem points with Reward Partners?
Yes, Clubcard points earned through challenges can be doubled in value when redeemed with Tesco’s Reward Partners.
Are there any restrictions on eligible products?
Certain products, such as tobacco, lottery, and prescription medicines, do not qualify for challenge rewards.
How often are new challenges offered?
New campaigns are launched several times a year, with invitations sent to eligible members.
Can I change my chosen challenges?
Yes, you can deselect and select new challenges in the app as long as the campaign is active.
What happens if I don’t complete all my challenges?
You will earn points for the challenges you do complete, with no penalty for incomplete tasks.
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